70.6% of AI search traffic shows up as 'Direct' in GA4. The channel that converts 31% better than organic is mostly invisible — here's why, and how to fix it.
Organic CTR drops 34.5% when an AI Overview appears, yet half of AI citations don't come from Google's page one. Here's how the two systems disagree — and how to win both.
58% of Google searches end without a click. LLM SEO is how you show up inside the AI's answer instead of below it — and it's a different game than anything you've done before.